Nick jenkins moonpig biography of alberta

Nick Jenkins is a serial investor and the entrepreneur behind the first online personalized greeting card website,   The sale of , just 11 years after he founded it, netted Jenkins £45m.

Even in the digital age, a personal note expressed in a thoughtfully chosen greetings card remains an important way to mark a big occasion.  Online card retailer is a big part of the reason why sending paper cards remains so relevant.

The idea

Jenkins got the idea for while studying for an MBA at the UK’s Cranfield University in   He would buy cards to send to his friends and relatives and then Tippex out the existing greeting so he could personalize the message.

Jenkins saw that if expanded this idea could leverage the capabilities of the Internet to create something you couldn’t buy in the average card shop.  This idea was truly innovative – the Internet was still in its infancy and the dotcom bubble was yet to burst.

Jenkins told the Financial Ti